The Benefits of Custom Digital Solutions for Insurers

BY: Patty Nicholson
FEBRUARY 15, 2023

In recent years, the insurance sector has evolved tremendously with technology. There is more of a focus now on the customer experience in the digital space.

Insurance companies strive to provide data-driven decision-making and products and services tailored to this changing digital landscape. Digital transformation comes with its fair share of challenges. However, there are many benefits insurers should take notice of to provide the best possible experience for their insured. 

For example, custom digital solutions enable insurers to:

  • Optimize their operational processes
  • Reduce costs
  • Improve customer experience
  • Manage risk more effectively

They also contribute to improved collaboration between different stakeholders within the organization and with external customers.

Let’s take a closer look at:

  • The most important benefits for the insurance industry
  • What insurers can expect in the future
  • The benefits of working with a digital solutions company

An Overview of Digital Transformation

Digital transformation requires using technology to create new or improve existing business practices. It is driven by a combination of technology, people, and processes.

Insurers can leverage custom digital solutions to streamline product development. Digital technology allows for greater automation of processes, which results in the reduction of errors, increased accuracy, and improved efficiency.

These solutions can be used to create predictive models which enable insurers to better assess risks associated with customers and products. This allows insurers to have more information for decision-making about pricing, underwriting, claims processing, and more.

Digital technologies such as mobile apps, chatbots, and wearables can gather customer data. Organizations can analyze the data using AI/ML to gain valuable insights into customer behavior.

Customers can also be offered more customized pricing options, promotional offers, discounts, and rewards. Insurers can leverage cloud-based solutions such as SaaS, PaaS, and IaaS to:

  • Store customer data securely
  • Access legacy systems from one place
  • Manage customer records

Insurers can also leverage digital twin technology for better asset management and risk assessment. Overall, custom digital solutions enable insurers to quickly launch new products and services, reduce manual processes, and increase customer satisfaction. 

The Top 5 Benefits of Custom Digital Solutions

1. Improved Customer Experience

Custom digital solutions enable insurers to provide customers personalized services and products, faster response times, and better customer service. Data analytics provides valuable information that can improve customer retention. Digital technologies such as mobile apps, chatbots, virtual agents, or voice assistants can quickly address customer queries and resolve issues. Customers can quickly get quotes or make policy changes through these online channels.

2. Increased Operational Efficiency

With the use of custom digital solutions, insurers can automate manual processes, reduce administrative costs, and increase operational efficiency. Digital solutions, such as RPA, can be used to reduce processing time for claims and underwriting. The automation of repetitive tasks frees up time for other more complex projects. Insurers can focus on generating leads and building customer relationships rather than completing tedious data entry.

3. Improved Risk Management

Digital solutions enable insurers to develop predictive models, which helps them better assess risks associated with customers and products. Therefore, they can make more informed pricing decisions. Digital technologies such as AI/ML can be used to analyze customer data for better insights into customer behavior.

4. Improved Collaboration

Collaborate more effectively with stakeholders by providing a single platform to access critical data quickly and easily. Cloud-based solutions enable insurers to manage customer records securely and access legacy systems from one place.

5. Increased Revenue Opportunities

Digital technologies can develop programs specialized for customers with the best solutions. While automation will reduce costs, data insights can be used to offer new products and services to customers. Insurers can additionally offer different payment options based on real-time customer data, ensuring consistency of sales.

How Long Does It Take to Implement?

Implementing custom digital solutions for insurers takes varying amounts of time, depending on:

  • The areas that need to be transformed
  • The complexity of the existing processes and systems
  • The company’s size

It can take anywhere from a few months to several years, depending on these factors. 

Insurers should also consider budgeting costs associated with implementing digital transformation, such as:

  • Purchasing or upgrading software and hardware
  • Training staff
  • The cost of hiring consultants

Custom digital solutions can be implemented in stages to reduce costs and ease the transition. The time taken to implement will also depend on how quickly insurers adopt new digital technologies, such as:

These technologies help organizations achieve their goals.

Looking Toward the Future of Custom Digital Solutions

The insurance sector has already changed in recent years. It will continue to change as insurance companies develop new digital solutions. Here is what you should keep an eye on in the future:

Increased Availability of Digital Channels

As solutions develop, more digital channels will be available for insurers to use. Currently, online portals and mobile applications provide easier access for customers.

They can find policy information, make claims, and communicate with insurers to address their concerns all from these digital platforms. Insurers should stay up to date on the latest technologies and practices to provide the best service to their customers. Digital transformation will continue to make an impact on the insurance sector.

Data Analytics and The Use of AI Technology

Data analytics are a driving force behind digital transformation. Insurers have access to real-time data that provides valuable customer insights.

With the advancement of AI technology, services and documents can be developed in no time. Expect the use of chatbots and AI to increase due to their ability to automate tasks, which increases overall efficiency.

Building a Single Data Pipeline

In the insurance sector, there is an extensive amount of data. This overflow of information can lead to data silos, which are big chunks of data only available to specific departments.

Data silos become an issue because they waste resources, provide a limited data view, and reduce collaboration among teams. Digital transformation provides a single data pipeline under one platform, getting rid of the aforementioned issues.

Contact a Digital Transformation Consultant Today

Digital transformation will continue to make an impact on the insurance sector. Custom digital solutions have many benefits for insurers. Examples include improved customer experience, increased efficiency and cost savings, better risk management, and improved stakeholder collaboration.

Business optimization will provide efficient processes and personalized customer service. Insurers will want to be fully prepared to adapt to the digital shift.  

At RD Global, we provide digital transformation consultant services that help insurers digitally transform their business efficiently. Our strategies for digital transformation, digital optimization, and digital integration can transform your business operations.

Contact RD Global today to learn more and speak with our custom digital solution professionals. 

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Written by Patty Nicholson

"With an exceptional ability to execute and implement enterprise-wide, highly complex strategic initiatives building trust with teams and cross-functional partners, and over 20 years of demonstrated leadership skills, Patty Nicholson oversees all operations while maintaining a commitment to 5-star customer success. Most of her career has been working with insurance organizations on ways to automate manual processes to new digital platforms."

FEBRUARY 15, 2023
RD Global Empowers Insurance Companies to optimize total digital experience, unify data, and harmonize processes by developing high impact technology solutions infused with a 5-star customer experience.