Growing Competition in the P&C Insurance Industry Demands Companies Evolve Rapidly

FEBRUARY 23, 2022

Digital transformation and intelligent automation are going to be key drivers of the P&C insurance industry

Key Takeaways:

  • Growing competition in P&C insurance means the industry is in a race to adopt new strategies such as digital transformation.
  • Intelligent automation is one of the best technologies to gain a competitive edge.
  • Intelligent automation as a part of digital transformation can help companies evaluate data and execute a range of repetitive tasks more efficiently than ever before.
  • Intelligent automation can be used in numerous ways in the property and casualty industry to attract more consumers and personalize their experiences.
  • Intelligent automation can propel a P&C insurance company toward a bright future.

There is an ever-increasing competitive environment brewing in the P&C insurance industry due to factors originating both inside and outside the market. There has been a surge in the number of new companies launching new services, which is driving the industry as a whole to evolve.

Digital transformation is the buzzword that has engulfed many industries, and insurance is no different as insurers are rapidly adopting the tools of digital transformation. Traditionally, there was only little spending on technology for P&C insurance as 60-70% of investments went to regulatory compliance.

However, customers now want digital self-service and ease in their interactions. At the same time, agents are looking for technology to help them work more efficiently and offer their customers a better experience. This shift in customer behavior has spurred a race toward digital transformation.

Digital transformation in P&C insurance is being driven by intelligent automation. It is rapidly changing the way companies work in a variety of industries today by helping P&C insurers meet customer and agent demands, improve operating standards, and gain an edge on the competition.

Intelligent Automation in Insurance

To understand how insurers are making the most of intelligent automation’s potential, you must first consider what a contemporary customer expects.

Everything today has to be quick, but it also has to be appealing. Personalized experiences are the new normal but delivering them at today’s market costs would be unfeasible without automation.

Insurers can offer personalized experiences for clients wanting to buy or renew property and casualty by using intelligent automation to execute the customization tasks in real-time. To improve customer service and internal systems, everything from complaints to underwriting to data gathering may be simplified and optimized.

Intelligent automation’s early influence will be focused on increasing efficiency and automating customer-facing underwriting and claims processes. This will have a far-reaching effect, as it will be able to discover, evaluate, and ensure developing risks as well as discover new revenue streams that will affect practically every area of the P&C insurance market.

The insurance sector has merely scratched the surface of intelligent automation. There are dozens of operations that it can greatly enhance: Pricing, claims processing, and fraud detection are just a few of the tasks Intelligent automation can help with.

Pricing is one of the most promising fields for intelligent automation to help P&C insurers. Intelligent automation allows insurers to price their policies more effectively and tailor them to each individual consumer. For example, insurers may use intelligent automation to gather data on a person’s geographical region and relationship status and apply those findings to their pricing index.

Insurance firms spend lots of money on claims staff, and insurance premiums are frequently increased to pay for the specific instance. By automating many of the operations associated with claims handling and payouts, insurance firms save money on personnel and recruiting. The time it takes to process claims may be cut from days to hours or minutes. It would also enable insurers to offer consumers more tailored agreements based on their specific situations.

Insurance fraud costs more than $40 billion each year, and insurance providers are rushing toward complete digitization to simplify things. However, utilizing intelligent automation to detect deception and minimize risk is a viable option. Intelligent automation can assist health insurers in detecting anomalies in available data and identifying misleading information that may have been used to obtain a reduced rate or larger claims settlement.

How to maximize the impact of intelligent automation on insurance operations

1. Leverage intelligent automation to standardize underwriting & risk assessment

Data reporting and control are crucial to the underwriting process, which is generally managed by individuals. The introduction of intelligent automation has sped up the processing of socioeconomic factors, resulting in more precise pricing and risk evaluations. Operators can also provide fast, easy, and transparent customer experiences thanks to an open platform that employs predictive technology to optimize risk selection and pricing.

This isn’t to suggest that the human factor isn’t present in the underwriting process. Quite the contrary, underwriters and their decision-making processes can benefit from AI-generated reports, which make their work easier and their assessments more precise. In the insurance industry, intelligent automation has an impact on many aspects of the underwriting process.

Insurers can use intelligent automation to look at relative risks and related pricing. Intelligent automation can produce risk mitigation actions based on the historical data and then analyze contracts and insured customers over the insurance period. This helps P&C insurers properly price insurance within an acceptable range without “leaving money on the table,” lowering claim costs while improving client relationships.

2. Reimagine what claims do

Claims have traditionally been a lengthy procedure. Dealing with many contact points is the last thing a client wants to deal with when they are forced to file claims due to injuries or damage.

This is where intelligent automation can help insurers better serve their consumers in times of need. Customer service software can use intelligent automation to handle complaints, allocate agents, analyze insurance amounts, establish follow-up activities, and keep in touch with customers throughout the complaint process. This improves consumers’ connections with their insurance and their carriers’ image in the market by reducing cycle times and getting them the service they need.

Intelligent automation is also being used to tackle a major financial drain in the insurance sector: false claims. Intelligent systems can detect trends or abnormalities in data and warn insurance of potential fraud.

3. Build new clients with data-driven customization

Intelligent automation in insurance allows carriers to give a personalized experience to new customers without requiring human intervention. Intelligent automation can determine best-fit plans based on their individual needs using customer data and algorithms.

Intelligent automation can even suggest coverage levels based on past customer contact or the purchasing habits of consumers with comparable characteristics. The task of choosing the best item is no longer exclusively on the operator. Instead, enormous amounts of data that can only be analyzed via automation are there for assistance.

RD Global Inc has the experience to help your company navigate through a digital transformation laced with all the latest technology. Contact us today to learn how your P&C insurance company can take advantage of today’s digital transformation and intelligent automation.

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"Insurance Technology leader and Software entrepreneur with decades of experience leading technology initiatives for fortune 500 organizations. Rajesh Nambiar founded RD Global to create a unique digital consultancy offering high quality software solutions with an extreme commitment to customer experience."

FEBRUARY 23, 2022
RD Global Empowers Insurance Companies to optimize total digital experience, unify data, and harmonize processes by developing high impact technology solutions infused with a 5-star customer experience.