Building a Consumer App? 5 Hacks to Enhance the User Interface and User Experience

APRIL 19, 2022

With the ever-growing need for apps in our everyday life, it’s no surprise that mobile app development has become a booming industry. Hundreds of thousands of mobile apps are on the Google Play Store and App Store, but only a few have become popular.

User Experience design is a critical aspect of the success of any app and a company’s digital transformation. What you probably don’t know is that a few alterations can make a significant difference. This article shares five hacks you can use to develop better mobile apps.

The 5 UX and UI Hacks to Build a Successful App

An app’s User Experience (UX) and User Interface (UI) can make or break a business. For example, in the case of an eCommerce app, if a user has an unproductive experience during checkout, it can lead to a premature purchase cancellation. By incorporating five simple hacks, you can improve the UX/UI of your consumer app, increase conversions, and boost profits for your business.

1. Make Your App Easy to Use

There are two primary reasons for developing a mobile app. The first is to let customers use your services on the go when they need them most, and the second is to keep customers coming back to your business.

If your mobile application is too difficult to use, customers will get frustrated and move on to the next app. That means that the screen should be intuitive, and there should be no complicated steps to get started.

User Experience (UX) and User Interface (UI) are essential aspects of developing any application, including a mobile application. If you ignore this and jump into marketing your app or even making it, then you might realize that no one uses your app.

You need to understand how an app is used, how people view it, and how an app makes someone use it without getting confused or frustrated. Make your intuitive and straightforward to understand only by using it once or twice.

2. Use an Adaptive UI in Your Mobile App

In an age where internet speeds are constantly increasing and screens are getting bigger, adaptive UI is a must-have feature. Adaptive UI adjusts to these format changes, offering a seamless UX across different devices, whether smartphones, tablets, or desktop computers. Your app will look consistent on any screen with an adaptable UI, regardless of device or size.

While adaptive UI has been around for a while, it’s becoming more popular as companies realize that their users are increasingly accessing their apps and services across multiple devices. With larger displays, higher resolutions, and faster internet speeds than ever before, adaptive UI is essential to deliver a professional user experience.

3. Empower Your Mobile App Users with Actionable Feedback

One of the most critical aspects of designing an app is to give users a sense of control. If a user is not given enough control, they will feel less engaged with the product and may even stop using it completely.

You can give your app users a feeling of control by empowering them to make decisions that affect how an app works for them. Developers can include actionable feedback in several ways. Still, they all involve giving the user a better experience by letting them interact with your app to change things like notifications, personal information, and settings.

4. Prioritize Content That Is Relevant to Users’ Needs

Many companies’ mobile apps are extensions of their products and services. They offer a new way for customers to engage with their brand and interact with your business. With that in mind, it’s essential to recognize that the content you display in your app should be relevant to your users. It’s vital to consider the context in which users are interacting with your app.

What does “relevant” mean? The app should solve your customers’ primary pain points and deliver user experiences relative to them. The more you can put yourself in your customers’ shoes, the better you can understand how they will interact with your app. This step is essential whether you’re offering a program for loyalty points or just a simple app to help people find your store locations.

5. Include a Human Touch in Your Mobile App

Technology is only as good at helping people as it is at understanding them. The best way for technology to meet its potential is by being more human-like. Apps need to be designed in a human-centric way, which means understanding the emotional needs of customers and employees to create products that work with people rather than against them.

For example, if an app is designed to connect customers with live agents, the experience should be seamless and unobtrusive. An agent should be available when needed and not just when a customer has exhausted all self-service options.

Integrating artificial intelligence into your mobile app design can enable companies to train systems based on human conversations and interactions. This feature will provide better experiences for both customers and employees, allowing companies to create authentic connections by making technology feel less mechanic and more human. Simultaneously, a human touch allows employees to create better customer experiences.

Final Thoughts

For many companies, building a mobile app seems like a fantastic idea. But if you’re going to be adding an app to your business strategy, you need to make sure it will give users the experience they deserve.

Designing a genuinely user-friendly app takes time, effort, and work. However, the time spent designing a memorable experience will pay off in the long run. Having a user-friendly app makes it easier for users to find what they are looking for and keeps them engaged.

In this article, you learned five hacks to make your app more mobile-friendly and easier to use. Put these steps into action, and you’ll have taken some significant strides towards success.

Contact RD Global today to learn more about UI and UX Design in Mobile App Development.

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"Insurance Technology leader and Software entrepreneur with decades of experience leading technology initiatives for fortune 500 organizations. Rajesh Nambiar founded RD Global to create a unique digital consultancy offering high quality software solutions with an extreme commitment to customer experience."

APRIL 19, 2022
RD Global Empowers Insurance Companies to optimize total digital experience, unify data, and harmonize processes by developing high impact technology solutions infused with a 5-star customer experience.